Menu

Lighters

Old Gold Cigarette Ad: Victor McLaglen and Edmund Lowe 1935 Size: 11 x 15 inches

/

This is a Old Gold Cigarette Ad. Very Hard to Find Early Pages! Great Artwork! This was cut from the original newspaper of 1930’s. Size: 11 x 15 inches (~Tabloid Full). Paper: Some light tanning/wear, otherwise: Excellent! Bright Colors! Pulled from loose sections! (Please Check Scans) Free Postage! (USA) $25.00 International Flat Rate. I combine postage on multiple pages. Check out my other auctions for more great vintage Comic strips and Paper Dolls. Thanks for Looking!*Fantastic Pages for Display and Framing!Old Gold (cigarette)Product typeCigaretteOwnerR. J. ReynoldsProduced byR. J. ReynoldsCountryUnited StatesIntroduced 1926; 93 years agoMarketsUnited StatesTagline”Not a cough in a carload”, “Trust Old Gold for a TREAT instead of a TREATMENT”, “The cigarette for independent people”Old Gold is an American brand of cigarette owned and manufactured by the R. J. Reynolds Tobacco Company.HistoryOld Gold was introduced in 1926 by the Lorillard Tobacco Company and, upon release, would become one of its star products. By 1930, with the aid of a campaign from Lennen & Mitchell that featured exuberant flappers and the slogan “Not a cough in a carload”, Old Gold won 7% of the market. During the 1930s, Lennen & Mitchell built the Old Gold brand on radio by advertising in music programming targeting young people.In 1941, Lorillard moved the Old Gold account to J. Walter Thompson Co., which changed the brand’s slogan to “Something new has been added”. On TV, in the 1950s, Old Gold was known for its dancing cigarette packages (women wearing white boots and Old Gold packages), which tapped in time to an Old Gold jingle. Lennen & Mitchell also handled TV for Old Gold.In 1953, Lorillard began advertising king-size Old Gold side by side with the standard brand. in 1957, it added a filtered variety as well.In 1957, Kent received the lion’s share of Lorillard’s $25 million advertising budget; a year earlier, the largest part of Lorillard $14.8 million budget had gone to Old Gold.In 1958, it introduced Old Gold Straights with reduced tar and nicotine levels with a campaign from L&N in newspapers in more than 140 markets and on radio and TV.In 1966, Lorillard spent $36.4 million advertising its products, with Kent the most heavily advertised at $15.5 million. Almost half of the Kent money went to network TV. Runner-up media included magazines, spot TV and spot radio. Lorillard’s No. 2 cigarette brand in terms of spending was Newport, its chief menthol entry. Measured media spending for Newport in 1965 exceeded $10.5 million, with network TV the chief beneficiary. Next in line was Old Gold, recording $4 million in measured media, followed by Spring with $1.5 million.In 1967, Lorillard increased overall ad spending to $41.5 million. At that time, Lorillard’s agencies included Foote, Cone & Belding for True and Danville filter; Grey Advertising for Kent, Old Gold, Spring 100 and York Imperial 100; and L&N for Newport, cigars, pipe and chewing tobaccos.In 1970, Congress banned all tobacco advertising from TV and radio. The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples. Also, as part of its venture in alternative forms of advertising, early in the 1970s Lorillard tried advertising Kent and True in paperback books.Lorillad stopped advertising Old Gold around 1975.AdvertisingLorillard made many poster and magazine advertisements to promote the Old Gold brand, from the 1930s to the 1970s, when Lorillard stopped advertising the brand.Besides poster and magazine adverts, TV advertisements were also made to promote the cigarettes, until the 1970s when TV advertisement was banned. The slogan often used in the later ads was “The cigarette for independent people”.In the 1925s, American professional Baseball player Babe Ruth advertised Old Gold cigarettes. In one of the ads left, Ruth is shown swinging his bat and giving his endorsement to Old Golds in a “blindfold test”. In the blindfold test portion of the ad, he is quoted as saying: “Old Gold’s mildness and smoothness marked it ‘right off the bat’ as the best”, signed: “Babe Ruth”.[In the 1950s, with studies suggesting that smoking may be linked with lung cancer, Lorillard introduced Halloween-themed adverts that were trying to downplay the effects smoking has on one’s health. The ads included slogans like “We don’t try to scare you with medical claims… Old Gold cures just one thing… The World’s Best Tobacco” and “Scare claims fool no one so… Trust Old Gold for a TREAT instead of a TREATMENT” to claim that the reports were false, and that smoking wasn’t bad for the health.*Please note: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job I can usually only mail packages out on Saturdays. I send out First Class or Priority Mail which takes 2-3 days to arrive in the USA and Air Mail International which takes 5 -10 days or more depending on where you live in the world. I do not “sell” postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I will do my best to make it right. Many Thanks to all of my 1,000’s of past customers around the World. Enjoy Your Hobby Everyone and Have Fun Collecting!

Old Gold Cigarette Ad: Heiress Gloria Vanderbilt from 1928 10 x 15 inches

/

This is a Old Gold Cigarette Ad. Very Hard to Find Early Pages! Great Artwork ! This was cut from the original newspaper of 1925’s. Size: 10 x 15 inches (~Tabloid Full). Paper: Some light tanning/wear, otherwise: Excellent! Bright Colors! Pulled from loose sections! (Please Check Scans) Free Postage! (USA) $25.00 International Flat Rate. I combine postage on multiple pages. Check out my other auctions for more great vintage Comic strips and Paper Dolls. Thanks for Looking!*Fantastic Pages for Display and Framing!Old Gold (cigarette)Product typeCigaretteOwnerR. J. ReynoldsProduced byR. J. ReynoldsCountryUnited StatesIntroduced 1926; 93 years agoMarketsUnited StatesTagline”Not a cough in a carload”, “Trust Old Gold for a TREAT instead of a TREATMENT”, “The cigarette for independent people”Old Gold is an American brand of cigarette owned and manufactured by the R. J. Reynolds Tobacco Company.HistoryOld Gold was introduced in 1926 by the Lorillard Tobacco Company and, upon release, would become one of its star products. By 1930, with the aid of a campaign from Lennen & Mitchell that featured exuberant flappers and the slogan “Not a cough in a carload”, Old Gold won 7% of the market. During the 1930s, Lennen & Mitchell built the Old Gold brand on radio by advertising in music programming targeting young people.In 1941, Lorillard moved the Old Gold account to J. Walter Thompson Co., which changed the brand’s slogan to “Something new has been added”. On TV, in the 1950s, Old Gold was known for its dancing cigarette packages (women wearing white boots and Old Gold packages), which tapped in time to an Old Gold jingle. Lennen & Mitchell also handled TV for Old Gold.In 1953, Lorillard began advertising king-size Old Gold side by side with the standard brand. in 1957, it added a filtered variety as well.In 1957, Kent received the lion’s share of Lorillard’s $25 million advertising budget; a year earlier, the largest part of Lorillard $14.8 million budget had gone to Old Gold.In 1958, it introduced Old Gold Straights with reduced tar and nicotine levels with a campaign from L&N in newspapers in more than 140 markets and on radio and TV.In 1966, Lorillard spent $36.4 million advertising its products, with Kent the most heavily advertised at $15.5 million. Almost half of the Kent money went to network TV. Runner-up media included magazines, spot TV and spot radio. Lorillard’s No. 2 cigarette brand in terms of spending was Newport, its chief menthol entry. Measured media spending for Newport in 1965 exceeded $10.5 million, with network TV the chief beneficiary. Next in line was Old Gold, recording $4 million in measured media, followed by Spring with $1.5 million.In 1967, Lorillard increased overall ad spending to $41.5 million. At that time, Lorillard’s agencies included Foote, Cone & Belding for True and Danville filter; Grey Advertising for Kent, Old Gold, Spring 100 and York Imperial 100; and L&N for Newport, cigars, pipe and chewing tobaccos.In 1970, Congress banned all tobacco advertising from TV and radio. The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples. Also, as part of its venture in alternative forms of advertising, early in the 1970s Lorillard tried advertising Kent and True in paperback books.Lorillad stopped advertising Old Gold around 1975.AdvertisingLorillard made many poster and magazine advertisements to promote the Old Gold brand, from the 1930s to the 1970s, when Lorillard stopped advertising the brand.Besides poster and magazine adverts, TV advertisements were also made to promote the cigarettes, until the 1970s when TV advertisement was banned. The slogan often used in the later ads was “The cigarette for independent people”.In the 1925s, American professional Baseball player Babe Ruth advertised Old Gold cigarettes. In one of the ads left, Ruth is shown swinging his bat and giving his endorsement to Old Golds in a “blindfold test”. In the blindfold test portion of the ad, he is quoted as saying: “Old Gold’s mildness and smoothness marked it ‘right off the bat’ as the best”, signed: “Babe Ruth”.[In the 1950s, with studies suggesting that smoking may be linked with lung cancer, Lorillard introduced Halloween-themed adverts that were trying to downplay the effects smoking has on one’s health. The ads included slogans like “We don’t try to scare you with medical claims… Old Gold cures just one thing… The World’s Best Tobacco” and “Scare claims fool no one so… Trust Old Gold for a TREAT instead of a TREATMENT” to claim that the reports were false, and that smoking wasn’t bad for the health.*Please note: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job I can usually only mail packages out on Saturdays. I send out First Class or Priority Mail which takes 2-3 days to arrive in the USA and Air Mail International which takes 5 -10 days or more depending on where you live in the world. I do not “sell” postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I will do my best to make it right. Many Thanks to all of my 1,000’s of past customers around the World. Enjoy Your Hobby Everyone and Have Fun Collecting!

Old Gold Cigarette Ad: James Montgomery Flagg Cops ! 1932 Size: 11 x 15 inches

/

In 1958, it introduced Old Gold Straights with reduced tar and nicotine levels with a campaign from L&N in newspapers in more than 140 markets and on radio and TV. In the blindfold test portion of the ad, he is quoted as saying: “Old Gold’s mildness and smoothness marked it ‘right off the bat’ as the best”, signed: “Babe Ruth”.

Old Gold Cigarette Ad: James Montgomery Flagg Boxing 1932 Size: 11 x 15 inches

/

This is a Old Gold Cigarette Ad. Very Hard to Find Early Pages! Great Artwork! This was cut from the original newspaper of 1930’s. Size: 11 x 15 inches (~Tabloid Full). Paper: Some light tanning/wear, otherwise: Excellent! Bright Colors! Pulled from loose sections! (Please Check Scans) Free Postage! (USA) $25.00 International Flat Rate. I combine postage on multiple pages. Check out my other auctions for more great vintage Comic strips and Paper Dolls. Thanks for Looking!*Fantastic Pages for Display and Framing!Old Gold (cigarette)Product typeCigaretteOwnerR. J. ReynoldsProduced byR. J. ReynoldsCountryUnited StatesIntroduced 1926; 93 years agoMarketsUnited StatesTagline”Not a cough in a carload”, “Trust Old Gold for a TREAT instead of a TREATMENT”, “The cigarette for independent people”Old Gold is an American brand of cigarette owned and manufactured by the R. J. Reynolds Tobacco Company.HistoryOld Gold was introduced in 1926 by the Lorillard Tobacco Company and, upon release, would become one of its star products. By 1930, with the aid of a campaign from Lennen & Mitchell that featured exuberant flappers and the slogan “Not a cough in a carload”, Old Gold won 7% of the market. During the 1930s, Lennen & Mitchell built the Old Gold brand on radio by advertising in music programming targeting young people.In 1941, Lorillard moved the Old Gold account to J. Walter Thompson Co., which changed the brand’s slogan to “Something new has been added”. On TV, in the 1950s, Old Gold was known for its dancing cigarette packages (women wearing white boots and Old Gold packages), which tapped in time to an Old Gold jingle. Lennen & Mitchell also handled TV for Old Gold.In 1953, Lorillard began advertising king-size Old Gold side by side with the standard brand. in 1957, it added a filtered variety as well.In 1957, Kent received the lion’s share of Lorillard’s $25 million advertising budget; a year earlier, the largest part of Lorillard $14.8 million budget had gone to Old Gold.In 1958, it introduced Old Gold Straights with reduced tar and nicotine levels with a campaign from L&N in newspapers in more than 140 markets and on radio and TV.In 1966, Lorillard spent $36.4 million advertising its products, with Kent the most heavily advertised at $15.5 million. Almost half of the Kent money went to network TV. Runner-up media included magazines, spot TV and spot radio. Lorillard’s No. 2 cigarette brand in terms of spending was Newport, its chief menthol entry. Measured media spending for Newport in 1965 exceeded $10.5 million, with network TV the chief beneficiary. Next in line was Old Gold, recording $4 million in measured media, followed by Spring with $1.5 million.In 1967, Lorillard increased overall ad spending to $41.5 million. At that time, Lorillard’s agencies included Foote, Cone & Belding for True and Danville filter; Grey Advertising for Kent, Old Gold, Spring 100 and York Imperial 100; and L&N for Newport, cigars, pipe and chewing tobaccos.In 1970, Congress banned all tobacco advertising from TV and radio. The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples. Also, as part of its venture in alternative forms of advertising, early in the 1970s Lorillard tried advertising Kent and True in paperback books.Lorillad stopped advertising Old Gold around 1975.AdvertisingLorillard made many poster and magazine advertisements to promote the Old Gold brand, from the 1930s to the 1970s, when Lorillard stopped advertising the brand.Besides poster and magazine adverts, TV advertisements were also made to promote the cigarettes, until the 1970s when TV advertisement was banned. The slogan often used in the later ads was “The cigarette for independent people”.In the 1925s, American professional Baseball player Babe Ruth advertised Old Gold cigarettes. In one of the ads left, Ruth is shown swinging his bat and giving his endorsement to Old Golds in a “blindfold test”. In the blindfold test portion of the ad, he is quoted as saying: “Old Gold’s mildness and smoothness marked it ‘right off the bat’ as the best”, signed: “Babe Ruth”.[In the 1950s, with studies suggesting that smoking may be linked with lung cancer, Lorillard introduced Halloween-themed adverts that were trying to downplay the effects smoking has on one’s health. The ads included slogans like “We don’t try to scare you with medical claims… Old Gold cures just one thing… The World’s Best Tobacco” and “Scare claims fool no one so… Trust Old Gold for a TREAT instead of a TREATMENT” to claim that the reports were false, and that smoking wasn’t bad for the health.*Please note: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job I can usually only mail packages out on Saturdays. I send out First Class or Priority Mail which takes 2-3 days to arrive in the USA and Air Mail International which takes 5 -10 days or more depending on where you live in the world. I do not “sell” postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I will do my best to make it right. Many Thanks to all of my 1,000’s of past customers around the World. Enjoy Your Hobby Everyone and Have Fun Collecting!

Viceroy Cigarette Ad: “Trucker !” from 1940’s-60’s Size: 7.5 x 15 inches

/

This is a Viceroy’s Cigarettes Ad . Hard to Find Early Pages! Great Artwork! This was cut from the original newspaper Sunday comics section of 1930’s -1960’s. Size: 7.5 x 15 inches (Third Full Page). Paper: Some light tanning/wear, otherwise: Excellent! Bright Colors! Pulled from loose sections! (Please Check Scans) Free Postage! (USA) $25.00 International Flat Rate. I combine postage on multiple pages. Check out my other auctions for more great vintage Comic strips and Paper Dolls. Thanks for Looking!*Fantastic Pages for Display and FramingViceroy (cigarette)Product typeCigaretteProduced byBritish American TobaccoBrown & Williamson (former manufacturer)Introduced1936Viceroy is a low-cost cigarette brand owned by London-based British American Tobacco. Viceroy cigarettes are made by Brown & Williamson (B&W), an American tobacco company which was bought by British American Tobacco (BAT) in 1927. Viceroys were first produced in 1936; the first filter cigarettes with a cork tip.OriginsViceroy originated in the U.S. in 1936, produced by B&W as the world’s first cork-tipped filter cigarette. It was a mid-priced brand at the time, equivalent to B&W’s Raleigh cigarettes flagship brand, but more expensive than Wings cigarettes introduced by B&W in 1929.[1] In 1952 Viceroy was the first brand to add a cellulose acetate filter which established a new industry standard. In 1953, Viceroy Filter Kings were introduced. In 1990, Viceroy Box Kings and Lights Box Kings were introduced on the U.S. market, followed by Viceroy Ultra Lights Kings and Ultra Lights 100’s in 1992.In the 1970s, Viceroy was proposed as part of a B&W marketing test to see whether children could be encouraged to become smokers. This was discovered by the Federal Trade Commission during a closed investigation of cigarette company advertising practices. The Viceroy ad campaign was not carried out.The Viceroy brand was involved in public controversy beginning in 1994 when U.S. Food and Drug Administration Commissioner David Aaron Kessler revealed that B&W had been found growing genetically modified tobacco plants in South America, the plants engineered to produce increased levels of nicotine. Viceroy King Size and Viceroy Lights King Size cigarettes made in 1993 were identified as some of the B&W brands carrying “approximately 10% of this genetically bred high-nicotine tobacco called Y-1,” referring to Y1 tobacco.Further controversy came in 1995 when former B&W vice president Jeffrey Wigand, a research chemist, revealed that B&W had been adding chemicals to the B&W cigarette brands Kool, Capriand Viceroy to increase smokers’ addiction to nicotine.New Viceroy 100’s box styles changed in the 1990’s, and Viceroy Menthol was introduced in 2000. All Viceroy styles changed to a more contemporary packaging on packs and cartons without changes to the product blend.Modern brandOn July 30, 2004, parent company Reynolds American Inc. was formed as a joint venture between the U.S. branch of BAT and R.J. Reynolds Tobacco Company. The Viceroy brand was brought under the Reynolds American umbrella as a part of B&W under RJR Tobacco.After the B&W merger, the Viceroy brand has been played down in the U.S., continuing to be sold on the markets where demand is strong, like Russia, Poland, the Czech Republic, Argentina, Romania, the Middle East, Turkey and Chile. Viceroy Red and Blue are sold as a budget brand in Canada.Canadian musician Mac DeMarco recorded a song about the brand, entitled “Ode to Viceroy” on his album 2.*Please note: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job I can usually only mail packages out on Saturdays. I send out First Class or Priority Mail which takes 2-3 days to arrive in the USA and Air Mail International which takes 5 -10 days or more depending on where you live in the world. I do not “sell” postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I wil do my best to make it right. Many Thanks to all of my 1,000’s of past customers around the World. Enjoy Your Hobby Everyone and Have Fun Collecting!

Viceroy Cigarette Ad: “The Camp Robber” 1940’s-60’s Size: 7.5 x 15 inches

/

Viceroy originated in the U.S. in 1936, produced by B&W as the world’s first cork-tipped filter cigarette. In 1953, Viceroy Filter Kings were introduced. In 1990, Viceroy Box Kings and Lights Box Kings were introduced on the U.S. market, followed by Viceroy Ultra Lights Kings and Ultra Lights 100’s in 1992.

Scroll to Top